FINAL YEAR PROJECT
Forewords
'On behalf of the Division of Languages and Communication, I take great pleasure in welcoming you to the project exhibition which showcases the innovative works of our students on the Associate of Arts in Communication and Public Relations.
The C&PR projects you are going to see pleasantly and perfectly embody the spirit of commitment and passion, the theme of this year’s exhibition. After a tour of the exhibition, I am sure you will agree with me that the projects on display speak volumes for the talents and creativity of our students. In working on the Projects, the C&PR students have integrated all the skills and knowledge they have acquired over their two years with the Community College of City University.
I would like to take this opportunity to express our gratitude and appreciation to the host organizations who have inspiring unqualified confidence in our students and have entrusted them with the important task of promoting their organizations. Thank you for your generous sterling support given to us every step of the way.
A special vote of thanks to both teachers and students for the tremendous efforts they have put in their work. In fact, the C&PR programme, headed by Ms. Cicy Tong, started some ten years ago. Since then, it has grown from strengths to strengths. It is now a well-established and one of the most sought-after academic programmes in the sector.
So, congratulations, guys, for a great job done. Last but not least, I wish those of you who are going to graduate soon every success in your future endeavors.'
Dr. Alan Tse
Division Head of Languages and Communication
Division of Languages and Communication
Welcome message
This is the eleventh year in which students showcase their Final Year Projects in the Communication and Public Relations (AACPR) programme. The FYP represents the culmination of all the academic and practical knowledge and skills they have learnt, which is utilized to promote and generate publicity for host organizations through authentic PR campaigns.
Each group worked closely with their hosts to define the project aims and strategies, and group members applied their skills and creativity to disseminate messages that are both creative and engaging for the target audience using traditional and new media channels.
Many of the groups also found sponsors to assist them with products, services and/or financial support, and did fund-raising for a registered charity. The hosts are very pleased with the professionalism and expertise of the students, and the FYP supervisors are delighted with what the students have achieved and how they have matured in the process. This is clearly a win-win situation and a major milestone that the students will never forget.
Each project is captivating, innovative and unique in its own way, and I would encourage you to visit their booths and see for yourself the commitment and passion that these students have put into their projects. Ask them some thought-provoking questions, and join me in congratulating them on their achievements.
Ms. Cicy Tong
AACPR Programme Leader
Final Year Project Introduction Video
Final year project supervisors
Course outcome
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Apply previously learned skills and knowledge, including language and desktop publishing skills, to produce communication products (such as proposals, letters, posters, brochures, questionnaires, press releases, exhibition boards, invitations and reports) to meet the needs of a real organisation.
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Identify communication needs of a real organisation and propose acceptable plans to meet its needs.
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Present their achievements orally with confidence to a large audience.
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Display their achievements in an exhibition to a public audience.
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Reflect on their own learning.
Dr. Mandy CHAN
Ms. Allison LEGER
Ms. Cicy TONG
ADOGTME
January 24, 2018
Host Organisation: Lifelong Animal Protection Charity
Project Goal
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To raise public awareness of stray animals and the organization.
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To develop a friendly, lovely environment for stray animals.
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To promote adopting instead of purchasing.
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To raise our host’s good reputation and image among the public.
Prepared by
Mr. Ayden Ling Ming Chi
Ms. Artemis Ching Man LAU
Ms. Coco Ho Yuet LEUNG* ( Team Leader )
Ms. Kitty Zi Ying ZHANG
Meet Friends, Meet Fun
November 20, 2017
Host Organisatioin: Party Party Home
Project Goal
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Promoting the host to attract more customers.
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Building up the customer network of young people.
Prepared by
Mr. Jay Hiu Fai HO
Ms. Charlene Shu Ting KAN
Ms.Tammy Kin Ting KONG
Ms. Tiffany Ching Ngai LAM
Ms. Kelly Hoi Tung NG* ( Team Leader )
Beyond The Snap
February 01, 2018
Host Organisation: Imageplayground Camera Shop
Project Goal
1) To promote film photography to young people in today’s digital society
2) To increase the interests for young photographers
3) To raise public awareness about people with colour deficiency
4) To strengthen corporate image through creating an educational campaign for students
Prepared by
Mr. Alan Yuk Man CHAN
Ms. Iris Yuen Tung SIU
Ms. Ka Wing TSUI
Mr. Raymond Hoi Kit WONG* ( Team Leader )
Skate The Spirit
January 21, 2018
Host Organisation: All Hong Kong Skateboards Association
Project Goal
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To promote AHKSA
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To promote Skateboarding
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To raise participant’s awareness on skateboarding
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To shape a positive image of skateboarding
Prepared by
Mr. Bill Kwong Piu CHAU
Mr. Kendrick Shek Nam FONG* ( Team Leader )
Mr. Alvin Wing Hong FUNG
Ms. Erin Ching Ying NG
Explorer Fusion Restaurant
December 23, 2017
Host Organisation: Explorer Fusion Restaurant
Project Goal
● To introduce the restaurant to the public
● To increase the number of customers and income
● To promote the features of the restaurant to attract the target audiences
● To expand the sales market
● To expand the age group who visits the restaurant
Prepared by
Mr. Kenneth Wing Tai CHEUNG
Ms. Vanya Yu Nung CHI
Mr. Kyle Ka Pan TAI
Ms. Wing Hong WONG* ( Team Leader )
"Stretch & De-stress" Yoga Workshop
January 28, 2018
Host Organisation: SEEK Yoga & Fitness Studio
Project Goal
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Help students to relieve stress
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To introduce SEEK. to college students
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To provide at least 4 exposure opportunities for SEEK.
Prepared by
Mr. Wilson Guan Peng CHEN
Ms. Miki Man Yi LI
Ms. Rita Sau Kwan TANG* ( Team Leader )
Ms. Milly Lam YEUNG
Private Garden
February 25, 2018
Host Organisation: Private Garden
Project Goal
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To promote organic skincare products to the public
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To match the trend of modern society
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To support a local small brand
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To use natural and organic materials
Prepared by
Mr. Billy Lim Fung CHENG
Mr. Kenny Man Ho KAN
Ms. Tracy Fung Ting TSANG
Mr. Kevin Kin Hang WONG* ( Team Leader )
Fruit-ful
February 06, 2018
Host Organisation: Nicole's Kitchen Hong Kong
Project Goal
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To promote Nicole's Kitchen to target audiences
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To enhance publicity of Nicole's Kitchen in both, online and offline platforms
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To encourage people to maintain a work-life balance and a healthy lifestyle
Prepared by
Ms. Kary San Ching CHAN
Ms. Corinne Yin Tung LAM
Ms. Wing Lam TANG* ( Team Leader )
Fairy's Forid
February 11, 2018
Host Organisation: Fairly's Aromatherapy
Project Goal
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To increase 100 likes on fairy’s Facebook page
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To get over 800 views in total on promotional videos
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To popularise aromatherapy among the public especially youngsters
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To discover potential aromatherapy lovers
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To educate beginners with a 70% increase on basic knowledge of aromatherapy
Prepared by
Mr. Kalman Siu Ting KWOK
Ms. Claire Siu Han WONG* ( Team Leader )
Video highlights
AAC&PR Final Year Project 2017 Exhibition highlight
Claire's Team
Raymond's Team
Kendrick's Team
Kelly's Team
Coco's Team adogtme
Rita's Team
Wing Wong's Team
Wing Tang's Team
Kevin's Team
GET TO our venue
Upcoming Events
Fri, 20 AprCity University of Hong Kong20 Apr 2018, 12:00 pm – 1:30 pmCity University of Hong Kong, City University of Hong Kong, Hong Kong- Thu, 19 AprCity University of Hong Kong19 Apr 2018, 12:00 pm – 3:00 pmCity University of Hong Kong, City University of Hong Kong, Hong Kong
SCHOLARSHIP & AWARDEES
Mr. Raymond Hoi Kit WONG
Ms. Amber Ka Yan WONG
Ms. Tiffany Ki Yan LAU
Mr. Raymond Hoi Kit WONG
Final year project exhibition committee
Exhibition Designer - Louis Leung
On-site Event Management - Mr. Sing Wong
Multimedia Crew - Mr. Roden Chau
Mr. Kendrick Fong
Mr. Smith Ho
Mr. Vigor Ho
Mr. Sam Hung
Mr. Matt Lau
Ms. Cindy Law
Ms. Erin Ng
Mr. Tat Wong
Special thanks
Ms. Tiffany Choy
Mr. Henry Ma
Ms. Oyan Wong
Mr. YK Fung
Dr. Alan Tse
Ms. Sophie Wong
Mr. Gary Lau
Dr. Andy Tsui
Ms. Grace Yu
Mr. Ivan Lau
Mr. Edmand Wong
Ms. Justina Law
Ms. Heidi Wong