This is the twelfth year in which students showcase their Final Year Projects in the Communication and Public Relations (AACPR) programme. The FYP represents the culmination of all the knowledge and skills they have learned in the programme to conduct authentic PR campaigns and contribute to the community.
 
Each group worked closely with their hosts to define the project aims and strategies, and group members applied their skills and creativity to disseminate messages that engaged the target audience.
 
Many of the groups also found sponsors to assist them with products, services and/or financial support, and organised fund-raising activities for registered charities.  The FYP supervisors are delighted with what the students have achieved and how they have matured in the process. 
 
A special vote of thanks is also due to all our adjudicators, community partners and ever-helpful colleagues in the Faculty of Arts and Humanities office. We are very blessed to be able to call on the services of so many professional and academic friends from the community and the institution. 

Each project is captivating, innovative and unique in its own way, and I would encourage you to visit their booths and see for yourself the commitment and passion that these students have put into their projects. Join me in congratulating them on their hard work and achievements.
 
Cicy Tong 
AACPR Programme Leader
Faculty of Arts and Humanities